LumiCraft
Client:
LumiCraft
Duration:
8 Weeks
LumiCraft, a handmade lighting and home goods brand, needed an online store that reflected the warmth and craftsmanship of their products while supporting a growing catalog and direct-to-consumer sales.
The Challenge
The brand was selling primarily through third-party marketplaces and had no owned e-commerce presence, limiting margins and customer relationships. They needed a store that felt premium but stayed easy to manage as a small team.
The Solution
We designed and built a custom Shopify storefront with warm, editorial-style product pages, a streamlined checkout flow, and a lightweight CMS setup so the LumiCraft team could add new products without developer support. Art direction for product photography was included to ensure visual consistency.
The Result
Within the first quarter post-launch, LumiCraft saw direct-to-consumer sales become a meaningful revenue channel alongside marketplace sales, with a lower cost per acquisition than their paid marketplace traffic. The founder noted the new site "finally looks like the brand we always wanted to be."
