Novabrand
Client:
Novabrand
Duration:
4 weeks
Novabrand, a fast-growing consumer tech startup, was preparing for a Series A launch and needed a brand identity that felt credible, modern, and scalable across digital and physical touchpoints.
The Challenge
Their existing branding was inconsistent — a placeholder logo, no defined color system, and no guidelines — which made it difficult to maintain a cohesive presence as the team scaled marketing and product efforts.
The Solution
We developed a full brand identity system: a refined wordmark and icon, a flexible color palette, and typography suited to both digital products and marketing collateral. A comprehensive brand guidelines document was delivered to ensure consistency as the team grew.
The Result
The rebrand rolled out across the website, product UI, and investor materials ahead of the funding round. The founders credited the polished identity with helping build trust during investor conversations, and the guidelines have since been used to onboard three new marketing hires without losing brand consistency.
